{"id":6619,"date":"2021-01-09T12:04:49","date_gmt":"2021-01-09T12:04:49","guid":{"rendered":"https:\/\/ar-imagetest.com\/cea\/?post_type=tribe_events&p=6619"},"modified":"2022-11-04T12:14:51","modified_gmt":"2022-11-04T12:14:51","slug":"reputation-et-labels","status":"publish","type":"tribe_events","link":"https:\/\/ar-imagetest.com\/cea\/event\/reputation-et-labels\/","title":{"rendered":"R\u00e9putation et Labels"},"content":{"rendered":"

Face aux directives europ\u00e9ennes, aux lois nationales et extraterritoriales qui fondent la Hard Law de l\u2019Ethique des affaires et de la RSE, les \u00ab standards \u00bb au sens anglo-saxon, s\u2019imposent de fait aux entreprises.<\/h3><\/div>
\n

L\u2019offre foisonne, ISO 27001, 37001, Audit Vigeo, Pacte mondial des Nations Unis, certification \u00ab B Corp \u00bb, standards \u00ab Good Corporation \u00bb et \u00ab Ethic Intelligence \u00bb\u2026 tous t\u00e9moignent de l\u2019engagement volontaire et vertueux des entreprises pour atteindre les meilleurs standards de place, s\u2019inscrire dans le club des entreprises responsables et renforcer la confiance des parties prenantes au premier rang desquelles se trouvent les consommateurs.<\/p>\n

Pour autant, sans d\u00e9nier \u00e0 ces normes, labels et autres standards un r\u00f4le certain dans l\u2019\u00e9valuation, la transparence et la r\u00e9putation des entreprises, ces derni\u00e8res ne doivent pas faire preuve de na\u00efvet\u00e9 et s\u2019y soumettre sans en mesurer les impacts. Quelle est la finalit\u00e9 d\u2019un outil normatif, quel int\u00e9r\u00eat dissimule-t-il, que vaut-il, quels risques \u00e0 s\u2019en pr\u00e9valoir ?<\/p>\n

Ces questions d\u2019efficience, d\u2019ind\u00e9pendance, de puissance, de souverainet\u00e9 sont celles que nous aborderons lors de ce Club Pro avec nos prestigieux invit\u00e9s.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

Intervenants<\/h2><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Alexandre Malafaye<\/b><\/h3><\/div>

Pr\u00e9sident de Synopia<\/p>\n<\/div>

Courte biographie<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Philippe Boistel<\/b><\/h3><\/div>

Responsable du centre de recherches de l\u2019ESC d\u2019Amiens (CERM). Travaille actuellement sur la gestion de la r\u00e9putation. Auteur de deux ouvrages : \u00ab Gestion de la communication d\u2019entreprise \u00bb (2007 – Ed Herm\u00e8s-Lavoisier – ) et \u00ab De l\u2019image \u00e0 la r\u00e9putation de l\u2019entreprise \u00bb (2014 – Ed PAF).<\/p>\n<\/div>

Courte biographie<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Jean-Claude Javillier<\/b><\/h3><\/div>

agr\u00e9g\u00e9 des Facult\u00e9s de Droit, \u00a0Professeur \u00e9m\u00e9rite \u00e0 l\u2019Universit\u00e9 Panth\u00e9on-Assas (Paris-II), Pr\u00e9sident de l\u2019Observatoire Europ\u00e9en des Think-Tanks et du Comit\u00e9 \u00e9thique du r\u00e9gime de garantie des salaires (AGS), membre fondateur du Cercle K2.<\/p>\n<\/div><\/div><\/div>

Courte biographie<\/span><\/a><\/div><\/div><\/div>
Interview video<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8048,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"2675","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[],"tribe_events_cat":[20],"yoast_head":"\nR\u00e9putation et Labels - 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